Press Web Marketing

Stephan Spencer, founder/president of Madison, WI-based Web development and marketing agency Netconcepts, weighs in with eTailer about where search is headed.

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“There are a lot of improvements that could be made to Kiwi e-commerce websites in regard to usability, although there are some great examples of Kiwi websites that are doing a great job.”

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Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.

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Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.

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• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

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Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

• Make your site “search engine friendly”
• Explore “Pay-per-click” search advertising
• Analyze benchmarking, competitive intelligence and ROI
• Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

• Explore blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Discover the “sneezers” who will spread your viral message

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“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.

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Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.

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Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.

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Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.

• Understanding these new channels
• Leveraging them for customer retention and acquisition
• Building rapport with bloggers, and promote your products and company in the blogosphere
• Personalizing the content in the RSS Feed to each subscriber
• Tracking readership and response
• Advertising on blogs and within RSS feeds
• Podcasting (think: on-demand Internet pirate radio)
• Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
• Not just for bloggers and news sites — e-tailers embrace RSS as a channel

Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation

Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz

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